Inside Disney’s Toy Factory
Chris Heatherly and Len Mazzocco run Walt Disney’s (DIS) toy division, which design inspiring and joyful toys for hundreds of thousands of children around the world. Damian Joseph’s BusinessWeek article explains how the two employ a systematic brainstorming and prototyping process to keep the toy line innovative. For those that are interested in how the Disney Toy Factory operates, this is a great read!
